As U.S. Brands Stumble, China Wins Over Young Indonesians - Peer2Peer

As U.S. Brands Stumble, China Wins Over Young Indonesians

Apr 23, 2026

A new generation of Indonesian consumers view Chinese brands as high-tech and of good quality, a departure from the days when “made in China” was associated with cheap goods.

https://www.nytimes.com/2026/04/23/business/china-brands-indonesia.html

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